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Digital Audits

Digital Audits can shape a launch, rebrand or campaign.

Digital Audits.

A digital audit is a comprehensive report detailing the performance of your website at meeting its goals.  It should be tailored to the nuances of your business and provide suggestions for where improvements can be made.  This report should be presented in a simple language that is easy to digest.

Before you get your marketing budget together for your social and digital activities make sure you’ve plugged any holes your ship has for the journey to come. Optimise your site.   It make sense. Yet so many brands neglect to do this and end up missing out on the smart goals they set. An audit should be part and parcel of your shrewd business plan.

What exactly will a digital audit include?  At the very least it should include…

Quantitative analysis: Includes but is not limited to Google Analytic reports, organic ranking, pay per clicks, social media and email marketing

Qualitative analysis: The user experience on your website including the design, e-commerce information and call to actions.

Competitor research: Who your competitors are and what your opportunities and weak spots are.

Website crawl: To check if your site has broken backlinks, duplicated content and poor page loading speeds.

Channel breakdown: A breakdown of each digital channel including but not limited to organic search and social, paid search, online reviews and  paid search.

Key Recommendation: Our suggestions of the key areas to apply a strategy and what tactics can be implemented to execute it.

The type of digital audit can of course be based around the areas of your business you want to focus on, however a holistic view of your business is best as areas of your business are inextricably connected.  

There are a lot of options out there when picking an agency to carry out an audit.  So how do you decide which agency is best? The best agencies are those with business experience and not just digital experience.  Agencies that have worked with brands from a wide variety of industries.

Have a look at an agencies portfolio and see how much client service experience they have with brands.   The easiest way to get to know an agency and its approach is to

get in contact and have a dialogue.  

So if you like the sound of what a digital audit can do for your brand or business, get in touch for a non obligatory chat.

Our Workflow.

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Digital Audit work

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