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Digital Strategy

Digital Strategy is at the heart of a brand launch or campaign. A 360 view and planning can provide rich insights and content planning

Make the right decisions with our digital strategy based in London.

In this day and age we often hear the phrase ‘digital strategy’ thrown around.  However what exactly does that mean for you and your business? Where do you even start?  Digital strategy is essentially any marketing effort that happens online. Your audience spends a lot of time online on websites, email, social media and search engines.  And the use of the internet is only set to increase in the near future as more and more of the world population gains access to the internet.

What does digital strategy mean for your brand or business? It means…

  • Increased sales, market share and entry to new markets
  • Increased brand awareness
  • Launch of new products and services

However not every digital marketing platform is relevant to your brand or business. That’s where the right agency with experience and passion can steer your online presence so you achieve your goals on time and on budget.  At Ch4pter’s London based office we will take the time to analyse your business and create a digital marketing strategy based on your business goals

Based on the needs of your business we can implement a combination of the following digital marketing tactics

SEO: optimising your website or blog to rank higher on search engines like Google

Content marketing: Creating content such as blogs, infographics and brochures to increase brand awareness and drive traffic to your website

Social Media marketing: Using social media platforms like Facebook, Instagram, Twitter and LinkedIn to generate sales leads and drive traffic to your website

Pay per click (PPC): Such as clicks to your advert via Google Adwords or Facebook and promoted tweets on Twitter

Affiliate marketing: Your advert hosted on an affiliated website that receives a monetary award each time it brings a lead to your website. Video ads via Youtube partner program is a good example of this

Email marketing: Using email to communicate to your audience about promotions discounts, content so to drive visitors to your site or generate sales

Online PR: This is essentially engaging with your audience online via reviews or social media posts and outreach to online reporters.

We always aim to take the mystery out of a strategy.  You will have your own dedicated account manager and timely reports so that we can monitor the progress of our efforts and help you reach your goals.

Our Workflow.

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Digital Strategy work

we worked with Aldermore bank on an all-encompassing digital strategy to improve both their internal and external communications

Digital Strategy case study
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